The mediocre single player campaign in Battlefield 3 didn’t put off a number of gamers over the weekend who picked up a copy of the game. I’d imagine the reason for this was because very few of those early adopters give two hoots about solo play and were keen to kick some arse online. With marginally more robust service and arguably greater number of shooter fans, the Xbox 360 version dominated UK retail sales gobbling 53 per cent of the delicious money pie. But those players weren’t too pleased when the servers crapped out forcing them to experience the weakest part of Battlefield 3, the single player mode. That is if they felt like sticking with it at all. Not the best start for EA and their desperate (and a little one-sided) battle with Activision to be publisher of the greatest FPS. Still, the sales were positive and from what I hear, all is well when trying to get online so give it a few days and all will be forgotten. Though it does make the online pass packed with nearly all games seem a little ironic.
Interestingly enough, one of the biggest games this year may have sold the best on the Xbox 360 but it’s Sony that is selling more consoles in the European territory. So far, the PS3 has sold around 3.5 million units whereas both Xbox 360 and Wii are hovering at the 2 million mark. Does that mean these kinds of games are more profitable on the Xbox 360? The figures to suggest that’s where publishers should maybe focus their attention when doing timed exclusive DLC – a practice becoming more and more common. Microsoft were smart enough to snatch up all of the Call of Duty DLC packs first until 2012 but Sony are offering patrons the chance to download all the Battlefield 3 DLC a week earlier than the Xbox 360 and PC. In contrast, the fact that Battlefield 3 sold better on Microsoft’s format may also suggest gamers are getting tired of such exclusivity deals and will buy a game for whatever they feel most comfortable on.