Hooray! Overpriced DLC goes on sale…

Need for Speed World is part of EA’s mission to try and conquer Free-to-Play gaming. It’s a part of the video game market which can be very profitable for a publisher even though a good chunk of it is, as its title suggests, free to play. The best way of clawing back development and maintenance costs; vanity items. Like pieces of armor, weaponry or in Need for Speed World‘s case, a ridiculously expensive virtual car. Released last Wednesday for the year plus PC racer, the Koenigsegg CCX Elite Edition will set you back $100 unless of course you grab it now because the kind old folks at EA are selling it for just $75 (via Gamespot). Baffling when you think Free-to-Play items are also know as micro-transactions. There’s nothing micro about that price.

The Koenigsegg CCX Elite Edition is said to be the first premium elite car which would mean that more offensively priced DLC will be coming to the 5 million users of NfSW. Of course no one is forcing players to buy the cars but it certainly adds to EA’s reputation of being rapacious.  Just the other week they announced a subscription-based version of Tetris. Never mind that Tetris can be found on every platform known to man, in the iOS version you can now sign up to paying $3 a month or $30 a year for exclusive discounts, challenges and a booster to speed up level progression. Because levelling up is what Tetris is all about…

Stories like these are the kind of thing usually saved for April Fool’s day when companies can announced insane ideas and promotions with consumers chuckling at the stupidity and forgetting it the very next day. But this time the stories are true and it’s EA who look like the fools to me.

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