When Crystal Dynamics started feeding us information for the new Tomb Raider game, I applauded them for dropping the dated promotional campaign of hiring models to look like Lara Croft. For too long, most of the focus felt like it was directed towards the models instead of the game she was meant to be advertising.
Gearbox Software has announced a similar campaign for Borderlands 2 and are asking via their website (spotted by Kotaku) for any Lilith look-a-likes to step forward. Where this differs from what Eidos where doing up until only a few years ago is that whoever is picked to portray Lilith will actually become part of the game as an NPC that players (presumably) interact with. The request on Gearbox’s site is as follows:
Do you want to be a character in a video game? We’re looking for someone to become Lilith from Borderlands. If hired, you will appear in the game, Borderlands 2, as the live action version of the character. Additionally, you may be invited to participate in promotional events and trade shows.
It’s not a competition either, the developer will pay the live-action Lilith a thousand bucks per day and state this is a job opportunity for anyone – well, any lady – aged between 18 and 30. I fit within the latter category but certainly not the former. Not with this beard! My hope is that the chosen model will be able to properly represent Borderlands 2 and be a purposeful inclusion within the storyline, so any promotional material – and we’re bound to get plenty – this casting call produces will be relevant to the game instead of simply ‘some chick in tatty clothing with funky coloured hair’. I’ve always had a soft spot for Borderlands and indeed the character Lilith as I thought the way she spoke and laughed during combat added a real human quality to the character. This could certainly further that feeling. Then again, it could easily just become ‘some chick in tatty clothing with funky coloured hair’.