In an effort to boost their status within the gaming community, Apple have hired two key members from Nintendo and Activision to help promote the iOS as the definitive gaming platform. Robert Saunders, who is currently working for Nintendo UK, is leaving to join Apple at the end of April for a PR position specifically created to focus on Apps while Activision’s PR director Nick Grange will look after iPad hardware (via Appleinsider).
The creation of both positions and head-hunting of two traditional video game veterans shows Apple’s dedication to iOS and the devices it’s found on. But they’re going to have a hard time convincing the sternest of critics that iPads and iPhones have become the definitive way to play games. It’s true, iOS games are vast in quantity with more and more people using them for entertainment purposes however that doesn’t necessarily make them replacements for console and PCs just yet. If such a claim is to be based on the sheer number of players, Facebook would surely be on top with Farmville and Cityville leading the way. Regardless of semantics, we still have a clear divide between the casual and hardcore audiences because of the kinds of experiences that appeal to each demographic. An overwhelming majority of iOS games are of a shorter bite-sized nature and even the grander ones work better when split up this way. Controls have become a big issue too with mechanics and gameplay being scaled down to make up for a lack of precision.
I’m not against this type of game, far from it if you see some of the games covered in my review section but everything has its place within the industry. In a report from the end of last year, Smartphone gaming has risen 43.8 percent whereas those found on DS and PSP fell 13 percent. Great news for Apple and Android for that matter but being mobile phones, it’s a hell of a lot easier to get into hands than it is for systems that predominately focus on video games. They are a threat, no doubt about it just as is the iPad with a recent survey showing 84 percent of owners using the tablet for gaming. Whether or not those games are comparable to ones found on traditional platforms is still to be understood but the potential market is growing seemingly everyday. I’m yet to be convinced that the iOS can be considered definitive but I’m keen to see how Saunders and Grange try and prove that it is. Who knows, they may just win me over forcing me to eat my words good and proper. To be honest I’d rather that and have more quality gaming experiences than the alternative.