With Nintendo dramatically dropping the price of the 3DS recently, all eyes were on Sony to see if they felt like doing the same for their new system, the PSVita. But with the new handheld not even released yet, Sony don’t exactly feel like they need to do anything with the suggested RRP and are quite happy with the pricing. As it stands, the standard Wifi model will sell for €249.99 and both Wifi and 3G one will be €299.99. The UK hasn’t been given any figures at the moment but the you can expect the PSVita to retail for around £220-£280 with these figures likely changing right up until a week before the system goes on sale next year – much like the price of the 3DS did this year.
A number of experts and analysts suggested that Sony follow Nintendo’s lead and lower the PSVita’s RRP now rather than risk causing another blow to dedicated handhelds and launch a system too pricey for today’s more economical gamer. However, regardless of the jump in sale for the new cheaper 3DS and boost in the company’s shares, Sony aren’t budging. In an interview with Eurogamer, worldwide studio head, Shuhei Yoshida confirmed the decision to stick with the current structure:
“We are totally happy with the price we put. Personally, I was expecting Nintendo might move their price, but I wasn’t expecting them to move at this time. We didn’t price Vita relative to 3DS or those other devices. We plan the value we want to put in to the Vita and the price people would perceive the value would be. Nothing changed since the announcement. We are totally happy.”
The ‘other devices’ he’s talking about are mobile phones and tablets and it’s been well documented that the PSVita is equal if not more powerful and feature packed then a lot of the popular devices. While Sony may say the competitors didn’t have an effect of the price of the PSVita, right now, they are the biggest threat and being more affordable and desirable than those who are slowly eating into your market is something the new handheld must do as quick soon as possible. But no matter what the hardware cost will be, it’s the price of games which in this day and age is causing the biggest debate. I’ve always been a strong supporter of higher-priced, traditional games and the platforms you can play them on due to their execution, narratives and tactile buttons for greater immersion (if you are having problems and concentrating on controlling a game then how can you truly be immersed?). But the slip in quality from some developers and greed that drives publishers to screw over gamers with £40 titles that have £20 experiences, or less, just makes it harder for Sony and Nintendo for that matter to persuade consumers to buy their products.
But where Sony may succeed where Nintendo struggled is in early software that shows real potential and not just updated older titles (no matter how good they actually were). Uncharted: Golden Abyss, Resistance and LittleBigPlanet are just three of the laundry list of titles said to be coming out alongside the PSVita so the hardcore gamer crowd and early adopters should have plenty to keep them occupied. But this then causes somewhat of a catch 22 situation. Having games worthy of the higher price pushes them closer to being home console experiences and potentially puts the PSVita in the same ill-fated position of the original PSP. Again Sony have been smart with the launch line up ensuring games that are in addition to existing mega franchises are front and centre which then helps make the PSVita look like an addition to the PS3 and its library.
So the question as to whether Sony would reduce the price of the PSVita maybe should have been whether or not you think they ever would? Sony is all about the expensive hardware and making products initially for a crowd who have money to burn. Though it’s less about duping the consumer (some would argue otherwise) and more so about the kind of technology used. The PSVita is crammed with everything you can think of for a mobile device covering all bases but dangerously becoming a jack of all trades, master of none. Whether or not it’ll end up that way is a different topic but the hope is that Sony are making damn sure their next handheld will be worth every penny at launch and not need a drastic price cut so soon after.