One thing Nintendo needs to focus on the most for this generation and beyond is rallying support from third party developers. They tried and arguably failed to do this right off the bat with the 3DS by withholding the best first party software to allow third party titles a bit of breathing space. A kind and possibly dangerous gesture that makes the recent news all the more odd. According to Nintendo World Report (via My Nintendo News) third party devs aren’t currently able to release free software through the 3DS’s eShop. And no freebies means no demo either or at least not unless you want to pay for them.
At this point in time, anything that appears on the eShop that isn’t by Nintendo must be at least 200 yen which is why Capcom’s demo for Nazo Waku Yakata recently went live on the Japanese store for said price. It was thought that Capcom were just trying to make a quick buck out of the consumer but evidently not.
It’s perplexing why Nintendo aren’t easily allowing demos on the store when they’ve become integral to a lot of smaller games’ success. What better exposure is there than the chance to play a small part of a game for free? It works well for most (i.e good) XBLA titles that must have a demo version and is a method that Nintendo really must accept instead of fighting against on their platforms. Restricting third party content isn’t going to win developers over especially on the 3DS.
The reason again most likely stems from Nintendo president Satoru Iwata’s fear of low budget and free-to-play games devaluing the software and even developers themselves which I tend to agree with. But demos don’t fit into either of these categories and should be viewed differently. Hopefully they will be too what with the eShop being so young and Nintendo showing they are willing to conform, albeit slowly, to current online video game practices.