The retailers’ battlefield

For better or worse, there are gamers and publishers who want Call of Duty to fail. They want to see the smugness disappear from Activision, they want the ‘dude bro’ gamer to find some other hobby and most definitely want to see some significant change to first person shooters. John Riccitiello and his merry band of EA would love to usurp the FPS thrown from Activision and haven’t been shy about saying so with Battlefield 3 being the best chance they have. It’s coming out before Modern Warfare 3, has a gritty real-world setting that we can relate to but feel equally heroic and features a stat-tracking service, similar to Call of Duty Elite but is free instead of paid-for.

All in all, it’s looking good and EA can’t put a foot wrong with marketing and hype – except for the unnecessarily lengthy tank level shown at their E3 press conference which quickly lost its appeal. But if there’s one thing that pisses off gamers it’s pre-order bonus that give unfair advantages to those who stump up the cash early and Battlefield 3 will be no different (via Kotaku). Customers in the UK who pre-order from either GAME or Gamestation will receive the Physical Warfare pack which includes additional weapons and ammo that are normally reserved for unlocks. This means getting them early could shift the balance from a level playing field to downright unfair for anyone not willing to pre-order.

For the UK, it’s not about money because you can freely pre-order titles without paying a penny until release and even then you’re not always obliged to buy them. But it does get a bit crappy when you think of everyone who would rather pick up the game from another retailer, not the two EA have partnered up with. They won’t be entitled to having a suped-up shotgun or flechette ammo on day one but will likely be pitted against someone who does in multiplayer. And there’s nothing that breaks a decent online mode more than feeling like you’re gimped against the opposition.

So for all the belly aching towards companies like Activision for trying to monetize features, it’s become frightfully clear that there are few companies who wouldn’t. But hey, they’re exactly that, a company so while it sucks for us, it’s now just the unfortunate reality of video games and in the grand scheme of things, will it effect whether you buy the game or not? Or rather, should it?

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