How often do you Wii?

A study by discount hunters (via TVG)has revealed that almost half of the Wii owners who participated haven’t used their console in six months. 48% to be precise. The main reason for their neglect was down to a lack of gaming time with 41% saying they were too busy but 29% felt the novelty of had worn off of all the waggling. One of the smallest percentages happens to be the most damaging. 22% of consumers stated their purchase of either Kinect or PlayStation Move is why they stopped using the Wii.

It was thought that Nintendo had secured a market completely unique to them and could easily separate themselves from the competition. But reports like this suggest those days are coming to an end. Of those who had bought the Wii in the last month, 39% said they only use it to play Wii Fit which means either they have no interest in gaming or are getting their fix elsewhere. If it’s the latter, games like Your Shape Fitness Evolved on Kinect could swallow up that market too.

A lack of games is another reason why consumers are leaving their Wii’s to collect dust and Nintendo boss Reggie Fils-Aime spoke with IGN as to why this is. Unsurprisingly, the company is focusing on the launch of the 3DS and are still promoting the new Pokemon release. Fils-Aime said: “Candidly, we’ve pushed out some Wii launches so that we can focus on our handheld business. We’re already juggling two big balls. To add a third would be a little bit challenging.” He did however insist that new content is coming soon and that E3 will definitely have something new.

The 3DS and new Pokemon games aren’t exactly weak choices to feverishly support though since both have broken records already. Pokemon Black and White sold over one million units day one in the US and the 3DS will have the most successful console launch in the UK thanks to 100,000 plus pre-orders. For now, the handheld space is where Nintendo are dominating but the anaemic 2011 Wii release list is going to be a hard thing to rectify.


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