Bobby gets the blues about Xbox Live

Activision are often seen as a bit of an ogre in the video games industry to the point where they’re doing what they can to appeal more likable to the average gamer. So how does boss Bobby Kotick show he’s all sweetness and nice? By saying he wants more money. Kotick isn’t happy at how Microsoft financially benefit from the 60% of Xbox Live gamers who are only playing Call of Duty games. Talking to The Financial Times (via MCV) he said “We’ve heard that 60 per cent of Microsoft’s subscribers are principally on Live because of Call of Duty. We don’t really participate financially in that income stream. We would really like to be able to provide much more value to those millions of players playing on Live, but it’s not our network.” Kotick previously stated how an online subscription service for Call of Duty would be his only wish so it’s no surprise he’s beginning to get a bit grumpy. “We have always been platform agnostic. Consoles do a very good job of supporting the gamer. If we are going to broaden our audiences, we are going to need to have other devices,” he added, and went on to say how Activision will “very aggressively” support PC manufacturers in an effort to draw gamers away from playing on consoles. It could happen but it’s more likely that gamers will migrate to the other top online experiences like Halo and Gears. And come on Bobby, it’s only money after all.


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